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2026 Corporate Bullshit Dictionary. No rights reserved — spread the clarity.

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120+ Terms Decoded

Corporate Bullshit
Dictionary

All 120+ terms decoded. Search by keyword, filter by category, and finally understand what your colleagues are actually saying.

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A

AI-Powered

tech

What it really means:

Contains an if/else statement written by an intern.

"Our AI-powered solution will transform your workflow."

Agile

tech

What it really means:

No plan, just vibes. We'll figure it out as we go.

"We've adopted an agile methodology for product development."

Actionable Insights

marketing

What it really means:

Data that tells you things you already knew but in chart form.

"Our analytics provide actionable insights for decision makers."

Align

management

What it really means:

Agree with me or keep quiet.

"Let's make sure everyone is aligned on the strategy."

B

Bandwidth

management

What it really means:

Time and energy. You probably don't have enough of either.

"I don't have the bandwidth to take on another project right now."

Best Practice

management

What it really means:

What everyone else does, so we can blame them if it fails.

"According to industry best practices, we should..."

Bleeding Edge

tech

What it really means:

Unstable technology that will probably break in production.

"We're using bleeding edge AI technology in our product."

Boil the Ocean

management

What it really means:

Try to do everything at once and fail spectacularly.

"We don't want to boil the ocean here — let's stay focused."

Ballpark Figure

management

What it really means:

A wild guess I'll later be held accountable for.

"Can you give me a ballpark figure on the timeline?"

Best-In-Class

marketing

What it really means:

Exactly like our competitors but we won't admit it.

"We're building a best-in-class customer experience."

Brownfield

tech

What it really means:

Working with terrible old code no one understands.

"It's a brownfield environment with 10 years of technical debt."

Blockers

management

What it really means:

Excuses for why you're behind schedule.

"What are the main blockers preventing us from launching?"

Bandwidth Constrained

management

What it really means:

We're drowning but too proud to hire anyone.

"We can't take on that project right now — we're bandwidth constrained."

Burn Rate

finance

What it really means:

How fast we're spending money we don't have.

"We need to watch our burn rate if we want to make it to Series B."

Boilerplate

tech

What it really means:

Copy-paste from last time and hope nobody notices.

"Just use the boilerplate from our last proposal."

C

Circle Back

management

What it really means:

I'm going to forget about this until you remind me again.

"Let me circle back on that after I've had time to review."

Culture Fit

hr

What it really means:

We want someone who won't challenge the status quo.

"Great skills, but I'm not sure they're a culture fit."

Core Competency

management

What it really means:

The one thing we're supposed to be good at but aren't.

"Customer service is one of our core competencies."

Competitive Salary

hr

What it really means:

Market rate minus 15%, but we have a ping pong table.

"We offer competitive salary and great benefits."

Champion

management

What it really means:

Do extra work for no extra pay.

"We need a champion for our sustainability initiative."

Cascade

management

What it really means:

Pass down decisions you had no say in.

"I'll cascade this information to my team."

Circle the Wagons

management

What it really means:

Defensive meeting to blame someone else.

"We need to circle the wagons before the client call."

Cadence

management

What it really means:

How often we'll have meetings you don't need.

"Let's establish a weekly cadence for status updates."

Cross-Functional

management

What it really means:

Nobody knows who's actually responsible.

"This will be a cross-functional initiative involving all departments."

Circle of Trust

management

What it really means:

A group that gossips professionally.

"Let's keep this within the circle of trust until the announcement."

D

Disrupt

tech

What it really means:

Copy an existing business model but add an app.

"Our mission is to disrupt the traditional insurance industry."

Deep Dive

management

What it really means:

A meeting that could've been an email, but longer.

"Let's schedule a deep dive into the Q3 performance metrics."

Deliverables

management

What it really means:

The thing you should have finished yesterday.

"What are the key deliverables for this sprint?"

Drill Down

management

What it really means:

Keep asking questions until someone admits they don't know.

"Let's drill down into the Q3 numbers and see what happened."

Deck

management

What it really means:

PowerPoint presentation you'll spend all night making.

"Can you put together a deck for tomorrow's board meeting?"

Dogfooding

tech

What it really means:

Using our own broken product so we feel the pain too.

"We're dogfooding the new app before the public launch."

Drink from the Firehose

hr

What it really means:

Overwhelming information dump disguised as onboarding.

"First week here is like drinking from the firehose."

Disintermediation

tech

What it really means:

Cutting out the middleman so we can be the middleman.

"Our platform enables disintermediation of traditional brokers."

Do More With Less

finance

What it really means:

We cut the budget but not the expectations.

"This year we need to do more with less across all departments."

Double-Click

management

What it really means:

Let's talk about this longer than anyone wants to.

"Can we double-click on the customer churn numbers?"

E

Ecosystem

tech

What it really means:

A bunch of random products we're trying to make sound connected.

"Our platform integrates seamlessly with the entire ecosystem."

EOD

management

What it really means:

End of day. Actually means midnight or whenever I check my email.

"I need this report EOD."

Empower

hr

What it really means:

Give you responsibility without authority or resources.

"We want to empower our team members to make decisions."

F

Fast-Paced Environment

hr

What it really means:

Chaotic, understaffed, and you'll never catch up.

"Ideal candidates thrive in a fast-paced environment."

Future-Proof

tech

What it really means:

It probably won't be obsolete by next quarter.

"Our architecture is designed to be future-proof."

Full-Stack

hr

What it really means:

Know everything about everything for one person's salary.

"We're hiring a full-stack developer who can handle frontend, backend, DevOps, and design."

G

Growth Hacking

marketing

What it really means:

Marketing but we can't afford a marketing team.

"Our growth hacking strategy drove 300% user acquisition."

Game Changer

marketing

What it really means:

Minor improvement we're desperate to hype.

"This new feature is a complete game changer."

Granular

finance

What it really means:

Detailed. Just say detailed.

"I need a more granular breakdown of the budget."

Go-To-Market

marketing

What it really means:

A launch plan we'll probably change next week.

"What's our go-to-market strategy for this product?"

Greenfield

tech

What it really means:

Starting from scratch because we ignored the old system.

"This is a greenfield project with no legacy constraints."

Guardrails

management

What it really means:

Rules we'll ignore when it's convenient.

"We need to put guardrails around this process."

H

Holistic Approach

management

What it really means:

We have no specific plan but want to sound thoughtful.

"We're taking a holistic approach to customer experience."

Hard Stop

management

What it really means:

I have another meeting I actually care about.

"I have a hard stop at 3pm, so let's move quickly."

Helicopter View

management

What it really means:

A vague overview from someone who doesn't understand the details.

"Let's take a helicopter view of the market landscape."

High Touch

marketing

What it really means:

Expensive handholding for clients who pay more.

"Enterprise customers get our high touch support experience."

I

Ideate

marketing

What it really means:

Brainstorm, but we're too cool to call it that.

"We're hosting an ideation session on Friday."

L

Low-Hanging Fruit

management

What it really means:

Easy tasks that make us look productive without actual effort.

"We should focus on the low-hanging fruit first to show quick wins."

Lean

finance

What it really means:

Underfunded and understaffed. Also: no snacks in the break room.

"We're running a lean operation to maximize efficiency."

Leverage

marketing

What it really means:

Use. Just say use.

"We should leverage our existing customer base for upsells."

Learnings

management

What it really means:

Mistakes we're pretending were educational.

"What are our key learnings from this failed launch?"

Loop In

management

What it really means:

CC someone on emails they don't need to read.

"Let me loop in the legal team on this conversation."

Low Touch

marketing

What it really means:

Cheap and automated. No humans will help you.

"Our low touch model reduces customer support costs."

M

Move the Needle

marketing

What it really means:

Make a noticeable impact. Usually said about things that won't.

"Will this initiative really move the needle on our KPIs?"

Mission Critical

management

What it really means:

Important enough that you'll be blamed if it fails.

"This is a mission critical project for Q4."

Move the Goalpost

management

What it really means:

Change requirements after you've already done the work.

"They keep moving the goalpost on this project."

Moonshot

management

What it really means:

Impossible goal to distract from quarterly failures.

"Our moonshot is to 10x revenue in 18 months."

N

Ninja

hr

What it really means:

An underpaid expert willing to do impossible things invisibly.

"We're hiring a marketing ninja to lead our campaigns."

Net-Net

finance

What it really means:

The bottom line, for people who say 'net' wasn't enough.

"Net-net, we need to cut costs by 20%."

North Star Metric

marketing

What it really means:

The one number we'll obsess over and game.

"User engagement is our north star metric."

O

Optics

management

What it really means:

How it looks matters more than how it actually is.

"The optics on this aren't great for the company."

Open Door Policy

hr

What it really means:

You can complain, but nothing will change.

"I have an open door policy — feel free to share any concerns."

Optimize

finance

What it really means:

Make it cheaper, usually by removing things people liked.

"We need to optimize our operational costs."

Opportunity Space

marketing

What it really means:

Area where we could possibly maybe make money somehow.

"There's a huge opportunity space in the mid-market segment."

On My Radar

management

What it really means:

I've noticed it but will do nothing about it.

"Yes, that issue is definitely on my radar."

On Brand

marketing

What it really means:

Matches our vague identity that changes quarterly.

"Is this messaging really on brand for us?"

P

Pivot

management

What it really means:

Abandon what's not working and pretend the new direction was always the plan.

"After Q2 results, we've decided to pivot our strategy."

Proactive

hr

What it really means:

Do work before being asked so you can be blamed earlier.

"We're looking for proactive team members who take initiative."

Parking Lot

management

What it really means:

Topics we're going to ignore forever.

"Good point, let's put that in the parking lot for now."

Ping Me

management

What it really means:

Send me a message I'll probably ignore.

"Ping me when you have those numbers ready."

Push the Envelope

management

What it really means:

Do something risky so management can take credit if it works.

"We need to push the envelope with our product design."

Punch a Puppy

management

What it really means:

Make a difficult decision no one wants to make.

"Someone has to punch the puppy and cut the budget."

Peel the Onion

management

What it really means:

Keep asking questions until someone cries.

"We need to peel the onion on these cost overruns."

Pipeline

marketing

What it really means:

Imaginary future customers that salespeople talk about to avoid getting fired.

"Our pipeline is looking strong heading into Q4."

Pain Point

marketing

What it really means:

A problem we'll happily make worse before we solve it.

"We've identified the key pain points in the customer journey."

Paradigm Shift

management

What it really means:

Something changed, but we want to sound like visionaries about it.

"AI represents a paradigm shift in how we approach customer service."

Q

Quick Win

management

What it really means:

Something easy that will distract from actual problems.

"Let's focus on some quick wins to build momentum."

R

Rockstar

hr

What it really means:

An employee willing to work 60+ hours for the salary of 40.

"We're looking for a rockstar developer to join our team."

Run It Up the Flagpole

management

What it really means:

Get approval from people who don't understand the project.

"Let's run it up the flagpole and see what leadership thinks."

Rightsizing

hr

What it really means:

Layoffs. We're firing people but making it sound strategic.

"As part of our rightsizing initiative, we're restructuring teams."

ROI

finance

What it really means:

A number we'll make up to justify what we already decided to do.

"What's the projected ROI on this initiative?"

Robust

tech

What it really means:

It works. For now. In the demo environment.

"We've built a robust solution that handles enterprise-scale workloads."

Restructuring

hr

What it really means:

Musical chairs, but with desks and severance packages.

"The company is undergoing a strategic restructuring."

Runway

finance

What it really means:

The countdown clock before we run out of money.

"We have about 8 months of runway left at current spend."

S

Synergy

management

What it really means:

Doing more work with fewer people and calling it teamwork.

"Let's leverage our cross-functional synergies to deliver this project."

Scalable

tech

What it really means:

We haven't figured out how to make money yet, but it could theoretically be big.

"We're building a scalable platform for the enterprise market."

Streamline

management

What it really means:

Remove features/employees that someone in management doesn't understand.

"We need to streamline our processes for better efficiency."

Stakeholder

management

What it really means:

Anyone who can say no to your project for any reason.

"We need to align all stakeholders before moving forward."

Self-Starter

hr

What it really means:

No training, no onboarding. Figure it out yourself.

"We need a self-starter who can hit the ground running."

Sprint

tech

What it really means:

Two weeks of work crammed into one because someone set unrealistic deadlines.

"We need to ship this feature by end of sprint."

Sunset

management

What it really means:

Kill it. We're killing this product.

"We've decided to sunset the legacy platform."

Swim Lanes

management

What it really means:

Stay in your area and don't help anyone else.

"Let's define clear swim lanes for each department."

Seamless

tech

What it really means:

It barely works but we hope you won't notice the seams.

"We provide a seamless omnichannel experience."

Secret Sauce

marketing

What it really means:

The thing we won't explain because it's not actually special.

"Our secret sauce is our proprietary algorithm."

Solutioning

tech

What it really means:

Making up verbs because existing ones aren't corporate enough.

"We're currently in the solutioning phase of this engagement."

Silo

management

What it really means:

Departments that don't talk to each other and blame each other for failures.

"We need to break down the silos between engineering and marketing."

Synergize

management

What it really means:

The verb form of synergy, for when the noun wasn't corporate enough.

"Let's synergize our efforts across the global teams."

T

Thought Leader

marketing

What it really means:

Someone who writes LinkedIn posts and calls themselves an expert.

"We need to position our CEO as a thought leader in the space."

Touch Base

management

What it really means:

Have an unnecessary check-in meeting to feel productive.

"Let's touch base next week to see where we're at."

Take This Offline

management

What it really means:

Stop disagreeing with me in front of everyone.

"Good point, let's take this offline and discuss later."

Think Outside the Box

marketing

What it really means:

Come up with ideas I haven't thought of so I can reject them.

"We need to think outside the box for this campaign."

Transparency

management

What it really means:

We'll tell you what we want you to know.

"We believe in radical transparency with our team."

Take Ownership

management

What it really means:

This will be your fault when it goes wrong.

"We need someone to really take ownership of this project."

Table

management

What it really means:

Cancel this idea but pretend it might happen later.

"Let's table this discussion until next quarter."

Thought Partnership

management

What it really means:

I need you to do my thinking for me.

"I'd love your thought partnership on this strategy deck."

U

Unpack

management

What it really means:

Explain the obvious in excruciating detail.

"Let's unpack what happened in that customer meeting."

Unicorn

hr

What it really means:

A mythical employee who doesn't exist at your budget.

"We need a unicorn: designer, developer, marketer, and data scientist."

Upskill

hr

What it really means:

Learn new things on your own time because we won't pay for training.

"We're encouraging all team members to upskill in AI and data analytics."

V

Value-Add

marketing

What it really means:

Justify your existence by doing something extra that nobody asked for.

"What's our value-add compared to competitors?"

Value Proposition

marketing

What it really means:

The reason someone should care, explained in the most boring way possible.

"We need to sharpen our value proposition for the enterprise segment."

W

Wear Many Hats

hr

What it really means:

Do the job of three people for the pay of one.

"In our startup, everyone wears many hats."

Work-Life Balance

hr

What it really means:

You'll have time for life when the project is done.

"We pride ourselves on promoting work-life balance."

Wheelhouse

management

What it really means:

The things you're supposed to be good at.

"Data analysis is right in your wheelhouse."

Win-Win

management

What it really means:

A compromise where everyone loses a little.

"We need to find a win-win solution for both teams."

Workstream

management

What it really means:

A fancy word for project or task.

"I'm managing three workstreams simultaneously."

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