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HomeDictionaryIdeate
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Ideate

marketing

What it really means

Definition
Brainstorm, but we're too cool to call it that.

"We're hosting an ideation session on Friday."

Overheard in a meeting that could have been an email
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More marketing BS

Growth Hacking

Marketing but we can't afford a marketing team.

North Star Metric

The one number we'll obsess over and game.

Pipeline

Imaginary future customers that salespeople talk about to avoid getting fired.

On Brand

Matches our vague identity that changes quarterly.

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