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Home DictionaryNorth Star Metric

North Star Metric

marketing

What it really means

Definition: The one number we'll obsess over and game.

"User engagement is our north star metric."
Overheard in a meeting that could have been an email

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Secret Sauce

The thing we won't explain because it's not actually special.

Move the Needle

Make a noticeable impact. Usually said about things that won't.

Ideate

Brainstorm, but we're too cool to call it that.

Think Outside the Box

Come up with ideas I haven't thought of so I can reject them.

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