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Home DictionarySecret Sauce

Secret Sauce

marketing

What it really means

Definition: The thing we won't explain because it's not actually special.

"Our secret sauce is our proprietary algorithm."
Overheard in a meeting that could have been an email

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More marketing BS

Ideate

Brainstorm, but we're too cool to call it that.

Best-In-Class

Exactly like our competitors but we won't admit it.

Pipeline

Imaginary future customers that salespeople talk about to avoid getting fired.

Move the Needle

Make a noticeable impact. Usually said about things that won't.

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