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HomeDictionaryBest-In-Class
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Best-In-Class

marketing

What it really means

Definition
Exactly like our competitors but we won't admit it.

"We're building a best-in-class customer experience."

Overheard in a meeting that could have been an email
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More marketing BS

Pain Point

A problem we'll happily make worse before we solve it.

Low Touch

Cheap and automated. No humans will help you.

Value-Add

Justify your existence by doing something extra that nobody asked for.

Pipeline

Imaginary future customers that salespeople talk about to avoid getting fired.

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