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Home DictionaryPain Point

Pain Point

marketing

What it really means

Definition: A problem we'll happily make worse before we solve it.

"We've identified the key pain points in the customer journey."
Overheard in a meeting that could have been an email

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Use. Just say use.

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Expensive handholding for clients who pay more.

Value-Add

Justify your existence by doing something extra that nobody asked for.

Game Changer

Minor improvement we're desperate to hype.

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