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Home DictionaryHigh Touch

High Touch

marketing

What it really means

Definition: Expensive handholding for clients who pay more.

"Enterprise customers get our high touch support experience."
Overheard in a meeting that could have been an email

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More marketing BS

Value Proposition

The reason someone should care, explained in the most boring way possible.

Leverage

Use. Just say use.

Thought Leader

Someone who writes LinkedIn posts and calls themselves an expert.

Move the Needle

Make a noticeable impact. Usually said about things that won't.

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