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Home DictionaryThought Leader

Thought Leader

marketing

What it really means

Definition: Someone who writes LinkedIn posts and calls themselves an expert.

"We need to position our CEO as a thought leader in the space."
Overheard in a meeting that could have been an email

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More marketing BS

Leverage

Use. Just say use.

Go-To-Market

A launch plan we'll probably change next week.

Low Touch

Cheap and automated. No humans will help you.

Opportunity Space

Area where we could possibly maybe make money somehow.

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