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Home DictionaryGo-To-Market

Go-To-Market

marketing

What it really means

Definition: A launch plan we'll probably change next week.

"What's our go-to-market strategy for this product?"
Overheard in a meeting that could have been an email

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On Brand

Matches our vague identity that changes quarterly.

Move the Needle

Make a noticeable impact. Usually said about things that won't.

Think Outside the Box

Come up with ideas I haven't thought of so I can reject them.

High Touch

Expensive handholding for clients who pay more.

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