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HomeDictionaryThink Outside the Box
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Think Outside the Box

marketing

What it really means

Definition
Come up with ideas I haven't thought of so I can reject them.

"We need to think outside the box for this campaign."

Overheard in a meeting that could have been an email
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North Star Metric

The one number we'll obsess over and game.

Thought Leader

Someone who writes LinkedIn posts and calls themselves an expert.

Pain Point

A problem we'll happily make worse before we solve it.

On Brand

Matches our vague identity that changes quarterly.

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