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Home DictionaryOn Brand

On Brand

marketing

What it really means

Definition: Matches our vague identity that changes quarterly.

"Is this messaging really on brand for us?"
Overheard in a meeting that could have been an email

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More marketing BS

High Touch

Expensive handholding for clients who pay more.

Secret Sauce

The thing we won't explain because it's not actually special.

Move the Needle

Make a noticeable impact. Usually said about things that won't.

Think Outside the Box

Come up with ideas I haven't thought of so I can reject them.

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