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Home DictionaryMove the Needle

Move the Needle

marketing

What it really means

Definition: Make a noticeable impact. Usually said about things that won't.

"Will this initiative really move the needle on our KPIs?"
Overheard in a meeting that could have been an email

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More marketing BS

Value-Add

Justify your existence by doing something extra that nobody asked for.

Actionable Insights

Data that tells you things you already knew but in chart form.

Game Changer

Minor improvement we're desperate to hype.

Leverage

Use. Just say use.

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