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Home DictionaryGame Changer

Game Changer

marketing

What it really means

Definition: Minor improvement we're desperate to hype.

"This new feature is a complete game changer."
Overheard in a meeting that could have been an email

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More marketing BS

On Brand

Matches our vague identity that changes quarterly.

Value Proposition

The reason someone should care, explained in the most boring way possible.

Go-To-Market

A launch plan we'll probably change next week.

Opportunity Space

Area where we could possibly maybe make money somehow.

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