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Home DictionaryValue Proposition

Value Proposition

marketing

What it really means

Definition: The reason someone should care, explained in the most boring way possible.

"We need to sharpen our value proposition for the enterprise segment."
Overheard in a meeting that could have been an email

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More marketing BS

Move the Needle

Make a noticeable impact. Usually said about things that won't.

Low Touch

Cheap and automated. No humans will help you.

Opportunity Space

Area where we could possibly maybe make money somehow.

Best-In-Class

Exactly like our competitors but we won't admit it.

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