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Home DictionaryLow Touch

Low Touch

marketing

What it really means

Definition: Cheap and automated. No humans will help you.

"Our low touch model reduces customer support costs."
Overheard in a meeting that could have been an email

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Minor improvement we're desperate to hype.

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Brainstorm, but we're too cool to call it that.

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The one number we'll obsess over and game.

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