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Home DictionaryLeverage

Leverage

marketing

What it really means

Definition: Use. Just say use.

"We should leverage our existing customer base for upsells."
Overheard in a meeting that could have been an email

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Pain Point

A problem we'll happily make worse before we solve it.

Best-In-Class

Exactly like our competitors but we won't admit it.

Secret Sauce

The thing we won't explain because it's not actually special.

Ideate

Brainstorm, but we're too cool to call it that.

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