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Home DictionaryValue-Add

Value-Add

marketing

What it really means

Definition: Justify your existence by doing something extra that nobody asked for.

"What's our value-add compared to competitors?"
Overheard in a meeting that could have been an email

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A launch plan we'll probably change next week.

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Come up with ideas I haven't thought of so I can reject them.

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Data that tells you things you already knew but in chart form.

On Brand

Matches our vague identity that changes quarterly.

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