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Home DictionaryPipeline

Pipeline

marketing

What it really means

Definition: Imaginary future customers that salespeople talk about to avoid getting fired.

"Our pipeline is looking strong heading into Q4."
Overheard in a meeting that could have been an email

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Growth Hacking

Marketing but we can't afford a marketing team.

Game Changer

Minor improvement we're desperate to hype.

Think Outside the Box

Come up with ideas I haven't thought of so I can reject them.

Go-To-Market

A launch plan we'll probably change next week.

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